The existing Universal Analytics will soon be replaced with Google Analytics 4. Launching 1st of July 2023, the next-generation measurement solution is a flexible event-based data model you do not want to miss.
Google Analytics 4 (GA4) is the latest version of Google’s popular web analytics tool. It is designed to provide a more comprehensive view of customer behaviour across devices and channels and to give businesses more control over their data and how it is used. Some key features of GA4 include:
– Cross-channel and cross-device measurement: GA4 can track customer interactions across websites, apps, and other platforms, giving businesses a more complete view of customer behaviour.
– Enhanced data privacy controls: GA4 includes features such as data masking and data deletion to give businesses more control over their data and how it is used.
– Improved event tracking: GA4 makes it easier to track user interactions with your website or app, such as clicks, form submissions, and page views.
– Enhanced machine learning capabilities: GA4 includes machine learning algorithms that can help businesses better understand customer behaviour and predict future trends.
– Overall, GA4 is designed to provide businesses with a more comprehensive and actionable view of customer behaviour and to give them more control over their data and how it is used.
What are the New Features?
These new features allow you to…
-See unified user journeys across your website and apps
-Improved user engagement analytics
-Bridge gaps in your data with modelled insights
-Predictive capabilities that you can use to get better results and grow your business
-More intelligent user privacy and tracking features
-Learn about customer insights even without cookies and gaps in your data
-Enhanced visualisations and reporting
-Goals and events setup
Plus so much more!
If you still rely on Universal Analytics, we urge you to move over to GA 4 as soon as possible. Begin collecting data and start building the necessary historical data for your business today ?
If you would like us to update your analytic base with Google Analytics 4, Feel free to contact us today!
